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Why SMarketing (Sales + Marketing) Matters

When Sales and Marketing departments work as a team, both have the potential to achieve the success they have never imagined what they mi...

Thursday, December 11, 2014

Rise Of Social Media And Predictions For 2015

2015 may be the year which could change the face of social media marketing, since last few days there has been so much buzz about Youtube, Instagram, Pinterest, Tumblr and Google+ being the most visited social media channels. Facebook and Twitter have been threatened by these kinds of news in the past for so many times, but never overthrown from their position, this is may be the first time when Youtube overtook Facebook and Instagram overtook Twitter and also people started recognizing Pinterest as a social media marketing platform for real. Tumblr was considered as a platform for teenagers, but in 2014 marketers started considering it as a marketing platform also. 


There are some posts regarding the above mentioned news I want to share with you:


Lets have a look at the evolution of Social Media from 2004 - 2014
Rise Of Social Media And Predictions For 2015
Source: Media Vision

Monday, December 1, 2014

Why You Need To Integrate Your SEO & Social Media Efforts


Social Media and SEO are the two most used digital channels for promotion of any business. Where SEO provides slow and steady results, social media provides more instant and volatile results. But in recent times both SEO and social media have changed a lot where in SEO, Google has updated its search algorithms and the change is still going on, the in social media the competition has become more fierce.  So with the continued evolution of search engines towards semantic search, social media is also going to play an important role in search results and promotions. It is pretty important to integrate your SEO efforts with social media rather than using them both as different channels, not only it will provide you better visibility in search results but it will also increase the legitimacy of your business. 

Friday, November 28, 2014

How To Say Thank You On Social Media

Thanksgiving is a time to show your gratitude towards your friends and family. So why not thank your customers, fans and followers too?



People at Vital have created this awesome visual with some suggestions that will make your fans and followers and feel good and appreciated and that will also increase the loyalty of them.




Source - Vital 

Thursday, November 27, 2014

How Can You Achieve True Engagement with Social Media


The most trending and active channel in the digital marketing world is social media and when it comes to social media metrics are the most important elements. If you have hundreds and thousands of fans following your Facebook or Twitter or Google plus page that would be awesome for your brand, but if you they are not active and not engaging with your page than it is not worth a penny. Engagement is the key to success in social media, so if you want to know how can you achieve more engagement check the visual below created by SalesForce

Monday, November 24, 2014

Why People Love Emojis, Where They Came From?

If you use to text or email your friends or family probably you know about emojis. There is no messaging app in the world who doesn't support emojis and if there is one probably it is the most lamest messaging app ever, because since the inception of texting and emailing emojis came in to existence of digital world and they are still growing strong. They make non-verbal communication more funny, interesting and understandable. If you can't write it or say it you can express it through emojis in your emojis. 



So why are emojis so popular, where they came from, who uses them and how? Lets see it!
A Newbie’s Guide to Emojis - Via Who Is Hosting This: The Blog

Which B2B Marketing Metrics Matter?



If you are using online channels to promote your business, then you should probably know about the "vanity metrics". These are the numbers that do not represent the true value of your business. But how will you know which stats are 'vanity metrics'? Well Pardot.com has come up with this visual information of which metrics you should consider paying attention to and which do not. Where real metrics will let you show the weak links and strong links in your campaigns the vanity metrics will only assure you that your marketing campaigns are busy. 

Source - Paradot


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Saturday, November 22, 2014

Batman's Logo: The Evolution Of The Icon

This year DC is celebrating 75 years of the legendary superhero who even took down Super Man on several occasions without the use of any powers. The greatest detective of all time "The Dark Knight" - Batman. On 23 July 2014 DC celebrated the "Batman Day". Over the course of years Batman's sign "The Bat" has changed many times. HalloweenCostumes.com has released a fun infographic that chronicles the many versions of the symbol Bruce Wayne has adorned over the years. Did you know he first appeared in Detective Comics #27 in 1939 created by artist Bob Kane and writer Bill Finger. Check out the infographic to know more about the evolution of Batman's marl (logo). 

Source - Movie Viral

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Friday, November 21, 2014

Factors That Correlate With Higher Rankings In Google Search

As we know that Google has been regularly updating its search algorithms since 2012. The changes came in 2012 changed all the world of SEO and internet marketing. For Users it was more relevant search results and for marketers, it was a tsunami. Now Google has the nearly 70% market share among search engines and has the most sophisticated algorithms for better search results. It is nearly impossible to understand how Google determines the rankings and search results, but there are some guidelines provided by Google itself to improve your rankings. Also, there were two correlation studies done by Moz and Search Metrics. Audiencebloom have combined their data and represent it in the form of visual information. Enjoy it!

The Mobile Productivity Report

Mobile devices are everywhere - everyone has a smart phone and a tablet nowadays. Mobile devices connect us to each other and enable us to get work done, no matter where we are. With the surge in mobile, we were wondering exactly how mobile has changed how and where we work. We conducted mass consumer surveys to discover how people are productivly using their mobile devices.

Source - CloudOn

Thursday, November 20, 2014

Is Your Social Customer Service Ready for the Holiday Season?

Who doesn't love the holiday season, and for the retailers holiday season is the most important season of the year, but for customer service team's holiday season is the busiest season. It can be pretty hard for them to handle all the stress comes with hundreds and thousands of complaints and queries. Customers have very high hope from them for the quality and speed of services and now when the social media also comes in the play there is very little room for error.

Conversocial collected data from 500 US consumers about the impact of social customer service on their purchasing behavior. 
Source - Conversocial

Tuesday, November 18, 2014

Worth Of SEO

SEO has a lot of worth in today's volatile online marketing world, but as an digital ad agency you always have some difficulties convincing your client to invest in SEO. Fortunately the stats of SEO speaks for themselves. Yes paid advertising through Adwords, Facebook or even Twitter and social media platforms have their own merits, but the kind of long term results SEO provides no one can compete with them. SEO can provide constant and enormous ROI for a very long time.

Here is an infographic created by people at Fatjoe which proves the real value of SEO.     
How To Prove SEO Worth To Your ClientsCreated by the team at fatjoe.co

OnRecycle Mobile Recycling Infographic


Mobile phones are replaced nearly every year due to the continuous upgrades released. This has increased the importance of mobile phone recycling considering the environmental and energy implications of mobile waste.


Only 11% of mobiles are recycled when they get replaced, with the majority being either thrown or locked away. The fact that one recycled mobile battery can prevent the contamination of 60,000 litres of water or that 42 recycled mobiles could power a household for a whole year only highlights the importance of this growing issue.

Recycling old mobiles presents an incredible opportunity to help our environment and sustainability, and OnRecycle hope that this infographic will encourage and educate readers to increase their mobile recycling efforts.




Source - OneRecycle

History Of Android: Apple Pie to Lollipop


Android is a well known and trending term in the world right now. Android is the Linux based open source OS which made the cell phones, smart phones and changed the world of communication as we know it. Google reached new heights by developing this OS and since 2008 it has saw many GUI changes and updates. Following representation contains the visual story of inception of Android till the latest updated version. Enjoy!


Trendiest Keywords By Month

Whether you are a micrstock contributor or in the internet marketing profession you know the importance of keyword, even normal people are starting to understand what are keywords and how to use them in search engines to get proper results. 

If you have selected right keywords and relevant content according to those keywords you will surely get the positive results in the form of relevant traffic and potential customer. Right keywords are going to boost your traffic and search ranking, this is the fact on which Google's algorithms are based on.

123RF have analyzed the top searched contents and discovered consistent keyword trends worldwide.

Source - 123RF

Subway Surfer: Game Review

Iphonebrainy (Android, iPhone, Windows) has started the new approach of app review i.e. Information graphics or infographics. Since almost 70% of people are visual learners! They have introduced a new way of mobile application reviews that review through data visualization or commonly known as infographics. It is the first time in the digital world someone has reviewed an app or game through infographic.

They created subway surfer game as an image representation. Subway Surfer is also one of the top trending game in Google Play Store.

Hope smart phone apps lovers will enjoy this way of reviews!
Source - iphonebrainy

Creating New Content Ideas

Coming up with new ideas for clients of any new project could be tough if you are starting from scratch. It seems a bit hard, but actually it is not so hard to come with some new ideas. You just have to understand what your client wants and get your thoughts in that way to create some fresh ideas which your client will love. Copy Press has come up with some ideas on how to get new content ideas.
CreateContentIdeasforClients

Marketing Plan In 6 Easy Steps

Marketing is the channel which is important for every business plan, every branding strategy, even in personal branding (branding of a person). Here are 6 easy steps to make your own marketing plan.

6 Easy Steps To Make Your Own Marketing Plan [Infographic]
Source - Visualistan

The Story of Hashtags: Hastags 101

The hashtag is itself a trending term. When we talk about hashtags the first thing come into our mind is Twitter where they reborn in this modern era, but before Twitter do we know about the hastag? Here is a sleek visual story of origin of hastags by Leapagency.
Source - Leapagency

How To Overcome Presentation Anxiety?


Performance anxiety is very common among people. Fear of facing the rejection of audience, fear of failure, stage fear, etc. Are the reasons causing this anxiety. But there are also many counter measures which you can perform before your presentation which will help you feel better and perform better. Here are some tips on how to overcome presentation anxiety.

Source - 24Slides

Monday, November 17, 2014

Steps To Become Famous On Internet

With rise of social media and internet in this century there has been a drastic rise the number of famous people. Because news on the internet spread very rapidly and the data transfer is so easy many people become famous over-night. As a famous celebrity you can have an impact on the world. 

As most people are living anonymous lives, many people think how to become famous on internet. WhoIsHostingThis.com has provided some visual insight on how to become famous on internet. Checkout the visual and enjoy!


Yes, You Can Be Internet Famous - Via Who Is Hosting This: The Blog
Source: WhoIsHostingThis.com

Brand Activation - How It Works?

Since we all know about those TV ads, printed ads, etc. claiming that their product or service is best in the market. But every company claims the same thing, aren’t they? Then how would people even believe them? Very much chances are they won’t.

That’s where Brand Activation comes into play. It helps the brand gain credibility and popularity among its targeted customers. By engaging directly with the targeted customers and letting them experience the product or service first hand, you can expect to see a notable increase in sales and customer loyalty.


Sunday, November 16, 2014

10 Marketing Predictions in 2015


There have been many changes in digital world in 2014, which also include the fall and rise of SEO. But the major changes came in the form of content marketing. With phrase trending "Content is King" all over the internet there are also many changes in digital marketing space. People at Wheelhouse Advisors identified the top 10 marketing prediction for 2015 in digital world. 

Check out all the predictions here.

Saturday, November 15, 2014

Facebook and Google Rules Social Logins Worldwide

While the Facebook and Twitter rules over the social media, the social logins of apps and website are telling another story. Facebook and Google accounts for 80 percent of social logins in the world where Twitter only shares a little piece of pie that is only 7 percent. It comes as no surprise that Facebook is the most popular choice for social logins, given the service's huge user base. According to Janrain, the social network powered 46 percent of social logins in the third quarter of 2014.

How it is going to affect you? Well how many times when you have to sign up or login to a website and you just login through Facebook or Google or any other social media account, answer - most of the times. These login buttons through social media have solved the problem of collecting complete and exact data of user. 

Which social media login do you use regularly to login?   

Infographic: Facebook and Google Dominate Social Logins | Statista
You will find more statistics at Statista