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Monday, November 24, 2014

Which B2B Marketing Metrics Matter?

If you are using online channels to promote your business, then you should probably know about the "vanity metrics". These are the numbers that do not represent the true value of your business. But how will you know which stats are 'vanity metrics'? Well Pardot.com has come up with this visual information of which metrics you should consider paying attention to and which do not. Where real metrics will let you show the weak links and strong links in your campaigns the vanity metrics will only assure you that your marketing campaigns are busy. 

Source - Paradot

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