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Why SMarketing (Sales + Marketing) Matters

When Sales and Marketing departments work as a team, both have the potential to achieve the success they have never imagined what they mi...

Monday, December 1, 2014

Why You Need To Integrate Your SEO & Social Media Efforts

Social Media and SEO are the two most used digital channels for promotion of any business. Where SEO provides slow and steady results, social media provides more instant and volatile results. But in recent times both SEO and social media have changed a lot where in SEO, Google has updated its search algorithms and the change is still going on, the in social media the competition has become more fierce.  So with the continued evolution of search engines towards semantic search, social media is also going to play an important role in search results and promotions. It is pretty important to integrate your SEO efforts with social media rather than using them both as different channels, not only it will provide you better visibility in search results but it will also increase the legitimacy of your business. 

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