Featured Post

Why SMarketing (Sales + Marketing) Matters

When Sales and Marketing departments work as a team, both have the potential to achieve the success they have never imagined what they mi...

Monday, October 26, 2015

Wednesday, October 21, 2015

Monday, October 19, 2015

The Power Of Fantasy Sports

An interesting presentation of Fantasy sports player’s demographies like education, income, employment, gender and age. Covering fantasy sports player’s participation in different sports with a clear indication of where the future lies, what is the next sport the game providers should plan for. Following infographic by Vinfotech aims to compare the rise in fantasy sports spending by fantasy sports players between 2012 and 2015 and also runs you through the media consumption comparison.
The Power Of Fantasy Sports

Saturday, October 17, 2015

How to Rank Higher in Search Engines

Achieving high rank in search engines is the top most priority of any business, and Google’s recent algorithm updates mean you can no longer fool the system (many websites already tried and lost their ranking forever). But there are some ways you can try to increase your website's search visibility, though. It begins with developing buyer personas and understanding the keywords and phrases your customers are searching for.

Following infographic by Wearebumbl is showing how to develop buyer personas. 

How to Rank Higher in Search Engines

Thursday, October 15, 2015

Why SMarketing (Sales + Marketing) Matters

When Sales and Marketing departments work as a team, both have the potential to achieve the success they have never imagined what they might do working alone.
Braveen Kumar of Uberflip says that “SMarketing,” is a mutual partnership between Sales and Marketing, which can create “a cycle of success” where content performs better when buyer personas are grounded in actual consumers. Obviously, marketing will give more qualified leads to Sales and Sales will get content that they can use to close deals.

Kumar further says that when “SMarketing" and it ensures that the entire organization is aligned with their actual buyers and the marketing engine is actually creating the right content and campaigns”

The following infographic by Uberflip expresses why Sales and Marketing don’t always get along and suggests a way to achieve “SMarteting.”

Monday, October 12, 2015

Benefits of Using Business Listing Submitter

Everybody wants to promote their business to as large number of people as possible. You may be offering products or services of huge value for your customers but you will never achieve satisfying sales volume unless you are visible to your target group of prospects on internet. One good way to be seen by a large number of people who may be interested in your products and services is to list your business in online business directories. However, it is not an easy job to do manual listing of your business details to hundreds of these directories on internet. Business Listing Submitter is a wonderful tool that does all the hard work on your part to make your business highly visible on internet.

Benefits of Using Business Listing Submitter

Friday, July 3, 2015

Avoiding Common Errors In Writing Customer Case Study

Case studies are used by companies to engage potential customers, and generate leads. Case studies helps showcase how they are satisfying there customer’s needs than their competitors. They help brands differentiating their competitors by displaying their unique characters. Choose the right case study can be tricky. It takes time to select one who can show measurable results and connect with customers. 

Following is the infographic created by Wordcentral which can help you with “How to choose the perfect case study to showcase”.
Avoiding Common Errors In Writing Customer Case Study

Thursday, July 2, 2015

The Process Of Creating Buyers Personas

Buyer’s persona helps you create engaging content for your potential customers, it gives you insight about the habits of various types of customers. But before start creating the content for potential customers you need to research about the buyers persona.

Collect data from web analytics, your own business intelligence, surveys etc. Start analysing actionable metrics like bounce rates organic traffic, page traffic, leads, mobile traffic, conversion rates, exit pages, referring sites etc. don’t get fooled by vanity metrics they can’t help you make decision in creating buyers persona.

Let’s see what other things you need to know about creating buyers persona in the following infographic created by WSI.

The Process Of Creating Buyers Personas

Wednesday, June 24, 2015

Why Millennials Love Video And You Should Too

If it were two years in the future, would you be reading this post or would you be watching it? As impact of online video continues its unmatched rise, it's an interesting question to consider. With online video quickly becoming a key factor for everyone to satisfy their information and entertainment needs, businesses that fail to include it in their digital marketing strategies will do so at the risk of their decline. Videos are not just engaging people but they are helping people with their purchasing power. Big platforms like Facebook and Twitter already embracing the power of videos, after the success of earlier platforms like Instagram and Vine. 

According to a study done by Animoto, millennials are using videos as the preferred channel of communication. Following are the findings of that study:-

80 percent of millennials consider video content when researching a purchase decision
7 out of 10 millennials are likely to watch a company video when shopping online
76 percent of millennials follow brands on YouTube
60 percent of millennials prefer to watch a company video over reading a company newsletter 

Check out the following infographic which shows more findings of the study. Are you being creative enough to attract your millennials tell us below in the comment section.

Millennials Love Video (And Why You Should Too)

Wednesday, June 17, 2015

Tactics For Successful SEO in 2015

Since the inception of Google’s algorithms they gave quite a headache to almost every SEO professional in the world, every time algorithms gets an update they make it harder for marketers to keep up. Old and trusted SEO tactics don’t work anymore and they are just keep adding more and more new ranking factors to the mix to consider (for example the new mobile friendly factor).

To solve this question “how do I rank my keywords?” and to help you keep up the edge of your marketing strategy Kuno Creative designed this flowchart to explain the SEO strategy for 2015. 
Tactics For Successful SEO in 2015

Tuesday, June 16, 2015

Improving Organic Reach In Facebook

The obvious fact, most online marketers know that Facebook has changed their strategy to “Pay to Play”, since then there have been lots of grumbling about this new strategy of Facebook. There are reports that shows the decline of organic reach in Facebook for brands, this is because there are more than 17 million businesses doing promotions on Facebook and they can’t do so much due the post limiting strategy, and Facebook is also a business they are trying to increase their revenue by selling ads. 
But still if you want to increase your Facebook organic reach what can you do about it? Kiss Metrics created an infographic to explain how can you become “News Feed Friendly” and start getting more organic reach.
Improving Organic Reach In Facebook

SEO Site Audit Checklist

Site audit is the very beginning of SEO process for any website, there are some questions you need to ask during the the SEO site audit. What are those questions? 
Orange County digital marketing agency created an infographic which answers this question. Following is the infographic which is giving detailed information about SEO site audit checklist in form of 55 important questions that must be address during SEO site audit to evaluate the performance of a website for organic search ranking. This checklist covers the core technical elements of site that help you to find out main issues of site. 

Wednesday, June 10, 2015

Advanced Search Operator's Guide for SEO Link Building

Those who are still saying that SEO is dead are not talking about SEO they are talking about the old ways of SEO although they don’t know about it. SEO is not about tricking search engines for higher ranking, linking schemes, and web spam for traffic and links. If you think this is SEO then yes it is dead. But there is more to the picture than you think, SEO is refers to the process of getting better visibility, better ranking, better traffic, in search engine by playing within the guidelines of the search engines. It is concept which is linked to the search engines for better results and organic reach and until search engines are living, SEO can’t be dead. 
How many times SEO have to die? Well it can’t die, the old ways of doing it dies every time they say “SEO is dead”. 

Everybody might be confused about what should we do to keep getting free traffic from search engines, well you can play by the rules set by search engines mostly by Google. To do that you have to follow some guidelines about content, quality backlinking etc. 

SEO Optimizers came with this incredible infographic explaining the role of search operators for backlinking.
Advanced Search Operator

Friday, June 5, 2015

The Ultimate SEO Checklist

Every time you start with a new website, you probably find yourself doing the same things over and over. Search engine optimization is the foundation for any good digital marketing strategy to start with also it is base on which your website must be constructed for better results. Both On page and Off page process are interdependent. If you do not have either one of them, your website’s chances of getting ranked in search engines results are doubtful.

In order to create foundation for a good search engine optimization strategy Leapfroggr, came up with the ultimate SEO check-list, this list will not only help you remember all the important stuff about SEO but it will also help any newbie to understand the whole process.

The Ultimate SEO Checklist

Monday, June 1, 2015

History Of Social Media

It started with text based messaging and now it is the biggest communication channel on the planet-Social Media. It has been more than 10 years since Facebook was founded. Although social media was in the process of evolution since 70s but the golden era of social media started after 2000 when websites ICQ, Wikipedia, Friendster etc came in existence. 
By the time Facebook gained popularity people had already gone through Friendster, Hi5, Myspace etc, the most popular social network at that time was Orkut which met his demise when it couldn’t keep up with the latest trend and that’s when Facebook came into the life of people and it changed everything about social media. Since then we saw many social networks come and go many of them became integral part of our life. 

Following infographic is created by Simplify360, it explains the evolution of social media.

History Of Social Media

Thursday, May 28, 2015

Creating The Perfect Business Leaflet

Business Leaflets are a cost-effective way of telling everyone about your business in local area and they can deliver powerful results because this is the most effective way of traditional marketing since its inception. They are ideal for start-ups and small businesses who want to get off the ground and they can be a great way to reach the local clientèle for special offers.

Following infographic created by Need A Print explains the step by step guide to create an engaging business leaflet. It explains about the vital elements that must be included in an engaging leaflet also it discusses about the AIDA business formula to create great leaflets which can also be used for event promotion in local neighbourhood.

Creating The Perfect Business Leaflet

Wednesday, May 27, 2015

How To Become A Master Networker In 11 Ways

Do you want to be a master networker by collecting business cards and contact information as fast as you can? Hold on because you are going it on the wrong way. Networking is not just about going to parties and exchanging business cards with strangers you're not actually interested in, networking means building actual meaningful connections which can lead to valuable relationships for greater influence in future.
Networking is about creating mutually beneficial relationships, and to do so you have to do more than some quick conversations. Following infographic created by Business Insider will explain more about how you can be a master networker.
How To Become A Matser Networker

Friday, May 22, 2015

10 SEO Onpage Optimization Tips

After the website is done everybody looks to work on SEO, but many peopel still don't know where to start with SEO for a website. Basically SEO is categorised into two parts Onpage and Offpage. Onpage is one of the very first step you should take while doing SEO, it is the process of optimizing website for search engine by making changes in website itself including HTML code, meta tags, keywords, URL structure etc. 
Following infographic by QuickSEOResults contains 10 Onpage SEO tips which can help you in optimizing your website in better ways.
10 SEO Onpage Optimization Tips

Thursday, May 21, 2015

13 Google Search Tricks

Google has become a synonym for search and recently Google has shared that it gets about 40,000 searches per second. Since its inception Google has evolved so much now you can use Google as a translator, currency converter, calculator, for getting weather information etc. It has a lots of embedded widgets which can make your life easy.
There are however some tricks that users may find very useful while googling. Veravo created the following infographic to let you know that how these 13 Google Search tricks can make googling more easier.
13 Google Search Tricks

Tuesday, May 19, 2015

6 Top SEO Myths Debunked

With every search engine algorithm update everyone has to change their ways to think about SEO. Over the past few years, SEO has undergone a major change of evolution. While keyword stuffing and building as many inbound links as possible was once the go-to approach, today’s SEO is much different.
In the following infographic, Veravo separated SEO facts from myths and highlight 6 of the biggest myths that still seem to find their way into modern marketing strategies.
6 Top SEO Myths Debunked

Monday, May 18, 2015

How To Write Amazing Headlines By Data Driven Strategies

When writing a headline most people put very little efforts into it, which results in lesser user engagement. Just think about the last blog you posted or subject line of last email you sent. Your headlines and titles are responsible for your click through rate. Title or headline of any article, blog post or email is the first thing reader notices, just reading by the headline reader decides in seconds if he/she is going to further read your content or not. 
Plain and simple headlines are the best way to attract the reader in other cases if applicable you can use infographic, video, slideshow etc to encourage the reader. Following infographic by Market Domination Media will explain how you can use data driven strategies to write better headlines. 
How To Write Amazing Headlines By Data Driven Strategies

Wednesday, May 6, 2015

Rise Of Tumblr, Reddit and LiveJournal In 2015

Year 2014 was good for content, bloggers, blogging communities and online social communities. And the trend is looking good for them in 2015 also. Bitly just published a detailed infographic for facts and figures for Tumblr, Live journal and Reddit. Where Reddit and Tumblr are growing strong, Live journal the forgotten online community also saw a rise in traffic from Q4 of 2014 to Q1 of 2015. There is good news and weird news. Where all 3 of them saw rise in traffic which is very good but the weird things is, in this age of mobile devices Tumblr and Reddit saw rise in traffic from desktop. Where Reddit got more traffic from mobiles devices than desktop.
After being acquired by Yahoo, Tumblr got more than double traffic from Q4 of 2014 to Q1 of 2015. Live journal also saw huge increase of 58.1% in traffic. Reddit also got increase of 42.2% of traffic in which most users are from mobile device. 

Rise Of Tumblr, Reddit and LiveJournal In 2015

Monday, May 4, 2015

Creating An Internal Culture Of Content

There is a saying in digital marketing world by a great person (Bill Gates) “Content is King”. Since then it is something that every single marketer has quoted sometime in his/her career. Every one now knows that how important content is. But it is not of any use if it can’t reach to the people and to do so you have to create knowledge sharing environment around yourself.
How to make your content viral? How to create a content culture? Answers to all these questions are explained in the following infographic created by Bloomfire.  

Culture Of Content

Tuesday, April 28, 2015

16 Steps Of Creating Compelling Content

Content marketing an important part of any digital marketing campaign. This infographic created by www.websearchseo.co.uk will not only help increase your marketing success rate but it will also help you with the answer of the questions like, “what is content marketing”, “what are the advantages of content marketing ” and the most popular one, “how can it help a business”?

Content marketing can be started by creating just one type of content at a time. So start with a blog. Then add at least one new content at a time. Content has always been the King and with all the overwhelming reaction in present time it is even more important to create content which is not only relevant to your audience but entertaining, easily understandable and which other people can share.

16 Steps Of Creating Compelling Content

Source - WebSearchSEO UK