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Why SMarketing (Sales + Marketing) Matters

When Sales and Marketing departments work as a team, both have the potential to achieve the success they have never imagined what they mi...

Wednesday, June 24, 2015

Why Millennials Love Video And You Should Too

If it were two years in the future, would you be reading this post or would you be watching it? As impact of online video continues its unmatched rise, it's an interesting question to consider. With online video quickly becoming a key factor for everyone to satisfy their information and entertainment needs, businesses that fail to include it in their digital marketing strategies will do so at the risk of their decline. Videos are not just engaging people but they are helping people with their purchasing power. Big platforms like Facebook and Twitter already embracing the power of videos, after the success of earlier platforms like Instagram and Vine. 

According to a study done by Animoto, millennials are using videos as the preferred channel of communication. Following are the findings of that study:-

80 percent of millennials consider video content when researching a purchase decision
7 out of 10 millennials are likely to watch a company video when shopping online
76 percent of millennials follow brands on YouTube
60 percent of millennials prefer to watch a company video over reading a company newsletter 

Check out the following infographic which shows more findings of the study. Are you being creative enough to attract your millennials tell us below in the comment section.

Millennials Love Video (And Why You Should Too)

Wednesday, June 17, 2015

Tactics For Successful SEO in 2015

Since the inception of Google’s algorithms they gave quite a headache to almost every SEO professional in the world, every time algorithms gets an update they make it harder for marketers to keep up. Old and trusted SEO tactics don’t work anymore and they are just keep adding more and more new ranking factors to the mix to consider (for example the new mobile friendly factor).

To solve this question “how do I rank my keywords?” and to help you keep up the edge of your marketing strategy Kuno Creative designed this flowchart to explain the SEO strategy for 2015. 
Tactics For Successful SEO in 2015

Tuesday, June 16, 2015

Improving Organic Reach In Facebook

The obvious fact, most online marketers know that Facebook has changed their strategy to “Pay to Play”, since then there have been lots of grumbling about this new strategy of Facebook. There are reports that shows the decline of organic reach in Facebook for brands, this is because there are more than 17 million businesses doing promotions on Facebook and they can’t do so much due the post limiting strategy, and Facebook is also a business they are trying to increase their revenue by selling ads. 
But still if you want to increase your Facebook organic reach what can you do about it? Kiss Metrics created an infographic to explain how can you become “News Feed Friendly” and start getting more organic reach.
Improving Organic Reach In Facebook

SEO Site Audit Checklist

Site audit is the very beginning of SEO process for any website, there are some questions you need to ask during the the SEO site audit. What are those questions? 
Orange County digital marketing agency created an infographic which answers this question. Following is the infographic which is giving detailed information about SEO site audit checklist in form of 55 important questions that must be address during SEO site audit to evaluate the performance of a website for organic search ranking. This checklist covers the core technical elements of site that help you to find out main issues of site. 

Wednesday, June 10, 2015

Advanced Search Operator's Guide for SEO Link Building

Those who are still saying that SEO is dead are not talking about SEO they are talking about the old ways of SEO although they don’t know about it. SEO is not about tricking search engines for higher ranking, linking schemes, and web spam for traffic and links. If you think this is SEO then yes it is dead. But there is more to the picture than you think, SEO is refers to the process of getting better visibility, better ranking, better traffic, in search engine by playing within the guidelines of the search engines. It is concept which is linked to the search engines for better results and organic reach and until search engines are living, SEO can’t be dead. 
How many times SEO have to die? Well it can’t die, the old ways of doing it dies every time they say “SEO is dead”. 

Everybody might be confused about what should we do to keep getting free traffic from search engines, well you can play by the rules set by search engines mostly by Google. To do that you have to follow some guidelines about content, quality backlinking etc. 

SEO Optimizers came with this incredible infographic explaining the role of search operators for backlinking.
Advanced Search Operator

Friday, June 5, 2015

The Ultimate SEO Checklist

Every time you start with a new website, you probably find yourself doing the same things over and over. Search engine optimization is the foundation for any good digital marketing strategy to start with also it is base on which your website must be constructed for better results. Both On page and Off page process are interdependent. If you do not have either one of them, your website’s chances of getting ranked in search engines results are doubtful.

In order to create foundation for a good search engine optimization strategy Leapfroggr, came up with the ultimate SEO check-list, this list will not only help you remember all the important stuff about SEO but it will also help any newbie to understand the whole process.

The Ultimate SEO Checklist

Monday, June 1, 2015

History Of Social Media

It started with text based messaging and now it is the biggest communication channel on the planet-Social Media. It has been more than 10 years since Facebook was founded. Although social media was in the process of evolution since 70s but the golden era of social media started after 2000 when websites ICQ, Wikipedia, Friendster etc came in existence. 
By the time Facebook gained popularity people had already gone through Friendster, Hi5, Myspace etc, the most popular social network at that time was Orkut which met his demise when it couldn’t keep up with the latest trend and that’s when Facebook came into the life of people and it changed everything about social media. Since then we saw many social networks come and go many of them became integral part of our life. 

Following infographic is created by Simplify360, it explains the evolution of social media.

History Of Social Media