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Thursday, July 2, 2015
Buyer’s persona helps you create engaging content for your potential customers, it gives you insight about the habits of various types of customers. But before start creating the content for potential customers you need to research about the buyers persona.
Collect data from web analytics, your own business intelligence, surveys etc. Start analysing actionable metrics like bounce rates organic traffic, page traffic, leads, mobile traffic, conversion rates, exit pages, referring sites etc. don’t get fooled by vanity metrics they can’t help you make decision in creating buyers persona.
Let’s see what other things you need to know about creating buyers persona in the following infographic created by WSI.
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