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Why SMarketing (Sales + Marketing) Matters

When Sales and Marketing departments work as a team, both have the potential to achieve the success they have never imagined what they mi...

Thursday, October 15, 2015

Why SMarketing (Sales + Marketing) Matters

When Sales and Marketing departments work as a team, both have the potential to achieve the success they have never imagined what they might do working alone.
Braveen Kumar of Uberflip says that “SMarketing,” is a mutual partnership between Sales and Marketing, which can create “a cycle of success” where content performs better when buyer personas are grounded in actual consumers. Obviously, marketing will give more qualified leads to Sales and Sales will get content that they can use to close deals.

Kumar further says that when “SMarketing" and it ensures that the entire organization is aligned with their actual buyers and the marketing engine is actually creating the right content and campaigns”

The following infographic by Uberflip expresses why Sales and Marketing don’t always get along and suggests a way to achieve “SMarteting.”
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