If it were two years in the future, would you be reading this post or would you be watching it? As impact of online video continues its unmatched rise, it's an interesting question to consider. With online video quickly becoming a key factor for everyone to satisfy their information and entertainment needs, businesses that fail to include it in their digital marketing strategies will do so at the risk of their decline. Videos are not just engaging people but they are helping people with their purchasing power. Big platforms like Facebook and Twitter already embracing the power of videos, after the success of earlier platforms like Instagram and Vine.
According to a study done by Animoto, millennials are using videos as the preferred channel of communication. Following are the findings of that study:-
• 80 percent of millennials consider video content when researching a purchase decision
• 7 out of 10 millennials are likely to watch a company video when shopping online
• 76 percent of millennials follow brands on YouTube
• 60 percent of millennials prefer to watch a company video over reading a company newsletter
Check out the following infographic which shows more findings of the study. Are you being creative enough to attract your millennials tell us below in the comment section.